Unity Ads and "Designed for Families" program

I was trying to join "Designed for Families" program on Google Play with my Blobby Volley game. The game itself is perfectly suitable for children and I only use Unity Ads in it, which is listed as a certified ad network. Unfortunately, I got rejected twice and I got a more detailed explanation the second time. It turns out that, although being a certified ad network, Unity Ads are not automatically
suitable for children. Here's what the email said:

The ad content in your app does not comply with Families Policy Requirements.

• For example, your app contains an ad for dating
• For example, your app contains an ad for gambling
• For example, your app contains an ad for contests or sweepstakes promotions
• For example, your app contains an ad for sexual content
• For example, your app contains an ad for alcohol
• For example, your app contains an ad for drugs/tobacco or uncontrolled substances

It had also a couple of screenshots attached showing those illegal ads.

It turns out that Unity Ads, by default, serve adult ads, unless you specify otherwise in you Dashboard (Monetization > Ad filters).



Be careful when you add restrictions though, because your fill-rate and CPM will certainly drop.

To read more about the topic, see this thread on Unit forums and the official guide for creating games for children and families.

As to Blobby Volley, I'm not going to apply for the program for now.