Sunday, February 16, 2020

Find a Way: Promotion (part 2)

Here's what I did so far to promote Find a Way:
  1. I published a post in three Facebook groups:
    1. Unity Game Developers International
    2. Unity 3D POLSKA
    3. Ruch Projektantów Gier Politechnika Poznańska
  2. I created a post on Reddit in AndroidGaming
  3. I wrote to several review sites such as:
    1. Android Games Review
    2. Pocket Gamer
    3. AppsPirate
    4. Android Apps
    5. AppSpy
    6. Droid Gamers
    7. possibly some more that didn't answer me
The cost of getting a game reviewed was ranging from $89 to $3000, so I decided that I wasn't ready to spend such a high amount of money. Especially that I wasn't sure if it would get me any results. Facebook and Reddit posts brought me around 10 new downloads. Perhaps if my game was more graphics heavy, then it would be easier to showcase it... however creating such a game would take me years.

I'm slowly running out of ideas as to where I could still promote Find a Way. I'm considering investing a small amount of money in Google and/or Facebook ads, just to see how they work and what kind of returns I could get from them.

If you have any other suggestions of what I could still do to get more downloads, please let me know.

Saturday, February 1, 2020

Find a Way: Promotion (part 1)

Since my new game Find a Way is not doing well on Google Play, I decided to take action and try to promote it in various ways, letting you know about my results. Here's what I've done so far.

I published the game on I'd been publishing early prototype versions there even before the game got published. I did get up to 8 visits during the first week of the game's presence there and then it dropped to around 1-2 visits per day. Also, a large part of the visits seem to come from the blog anyway...

I submitted the game to the Indie Games Festival from Google Play. I don't think that I could ever win it but I thought that it might be a way to get more eyes on the game. So far, I'm not seeing any significant results from it, but the submission phase is still in progress, so perhaps some traffic will come later.

I submitted the game to Unity Connect. You don't know what it is? Well, I didn't either. It's a portal created by Unity to showcase projects and look for gigs. There aren't any analytics there but I don't think it brings many people to the game.

I didn't take any more serious steps to promote Find a Way yet because I've been trying to improve it a little bit by making the ads less intrusive, fixing some minor bugs, and building it with Unity 2019.3, which has some tweaks. I'm almost done with all the changes I wanted to make and I'll start reaching out to various online groups and review sites to see if it helps in any way. Stay tuned for more updates.